Local Nordic streaming services outperform most global streaming platforms when comparing performance to content supply. Local services achieve higher household penetration per hour of offered content – partly driven by their focus on local productions. At the same time, global actors are reducing the number of new Nordic titles.

Mediavision’s latest Nordic Content Analysis show that country-specific streaming services generate substantially higher impact per hour of available content than global players. The analysis compares total content supply (measured in runtime hours) with household subscription penetration across streaming services available in the Nordics.

A key driver behind the stronger performance of local services is their high share of locally produced content, which continues to resonate strongly with Nordic audiences.

At the same time, Mediavision’s analysis shows that global streaming services are pulling back on local production. In 2025, the number of new Nordic titles released by global players declined by approximately 20 percent compared to 2024 – continuing a downward trend seen over the recent years.

– The pullback from global players is reshaping competitive dynamics in the Nordics. Going forward, success will increasingly be determined by how effectively services convert local insight into measurable impact – rather than by how much content they can afford to stockpile, says Liljeqvist.

About Mediavision

Mediavision is a Nordic independent analysis and consultancy firm, focused on analysis and strategy within traditional and digital media. 3,000 respondents aged 15–74 are interviewed online each quarter in Sweden. The data from the survey consists of self-reported values from a nationally representative sample.

For more information, contact:

Fredrik Liljeqvist
E-mail: fredrik.liljeqvist@mediavision.se
Tel: +46 8 52 80 90 90

Media

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