Netflix surpasses 325 million subscribers and enters licensing deal with Sony

NEWSLETTER

22 January 2026

 

Welcome to another edition of Mediavision’s newsletter. Here are the main topics this week:

 

  • Netflix surpasses 325 million subscribers & enters licensing deal with Sony
  • TikTok launches a microdrama app called PineDrama
  • BBC in talks to produce content for YouTube in landmark deal

 

VIDEO

Netflix surpasses 325 million subscribers & enters licensing deal with Sony

 

Yesterday, Netflix kicked off the Q4 earnings season. We will provide earnings reports from all major media companies in the Nordics and globally – stay tuned. Below are the key highlights from Netflix’s report:

 

Netflix reported more than 325 million subscribers worldwide as of the end of 2025, up from 301.2 million a year earlier.

– The company posted quarterly revenue of USD 12.05 billion (up 17.6%) and net income of USD 2.41 billion (up 29.4%), translating to USD 0.56 per share.

– In 2026, Netflix expects content amortization growth of around 10%, indicating that content spending will reach approximately USD 20 billion for the year, compared with roughly USD 18 billion in 2025.

– Shares of Netflix fell about 5% in after-hours trading following the earnings release.

 

 

In further news, Netflix has entered an agreement with Sony Pictures Entertainment that will make Netflix the exclusive Pay-1 streaming home for Sony’s feature films worldwide, following their full theatrical and home entertainment windows.

 

Pay-1 refers to the first subscription window a movie enters after completing its cinema run and home entertainment phase (digital rental and purchase, Blu-ray, etc.). It is typically the first premium, paid-to-watch window and is often exclusive to a single service for a defined period.

 

The multi-year agreement will roll out gradually from later this year as individual territory rights become available, with full global availability on Netflix expected in early 2029. In addition to new releases, Netflix will also license selected Sony Pictures feature film and television library titles.

 

Some of the first Sony Pictures Entertainment feature film titles set to stream on Netflix under the new deal include Sony Pictures Animation’s Buds, Nintendo’s live-action The Legend of Zelda, and Spider-Man: Beyond the Spider-Verse.

 

VG launches new print newspaper

 

Spotify to raise prices in the US

 

Swedish AI-track blocked from official charts

 

Netflix blocked presents first original video podcasts

SOCIAL VIDEO

Tiktok launches a microdrama app called Pinedrama

 

TikTok has quietly released a new standalone short-drama app called PineDrama. The app offers access to microdramas, which are bite-sized TV shows that can be watched as a series of one-minute episodes. It is essentially like TikTok, but every video you encounter is a short episode of a fictional story. PineDrama is currently available in Brazil and the US. It is free and currently ad-free.

 

The app features a “Watch history” section that allows users to jump back into different series, as well as a “Favorites” section where viewers can save their preferred dramas. Users can also share their thoughts with other viewers in the comments and switch to a full-screen viewing experience that removes the caption and sidebar.

 

Short-form storytelling hasn’t always been successful. In 2020, DreamWorks co-founder and former Disney executive Jeffrey Katzenberg launched a short-form streaming platform called Quibi with USD 1.75 billion in funding. The platform offered episodes under 10 minutes featuring popular Hollywood actors, but failed to gain traction and shut down six months later.

 

However, investment in vertical video continues to grow. In last week’s newsletter, we wrote about Disney’s planned launch of a vertical video feed. During Netflix’s earnings call yesterday, the company also announced plans to revamp its mobile app and expand its short-form video feature.

 

 

Set to launch later in 2026, Netflix’s redesigned mobile app is intended to “better serve the expansion of our business over the decade to come,” according to co-CEO Greg Peters. At the center of the redesign is deeper integration of vertical video feeds, which the streaming giant has been experimenting with since May.

 

 

Acast and Perfect Day Media in new partnership

 

TikTok adds teen safety measures in EU

 

UK to consult on social media ban for under 16s

 

Netflix offers new, all-cash deal to buy Warner Bros. Discovery

 

STREAMING

BBC in talks to produce content for Youtube in landmark agreement

 

The BBC and YouTube are in talks over a landmark deal that would see the British broadcaster produce content for the video platform, Variety has confirmed.

 

The deal is expected to be announced as early as this week and would involve the BBC creating bespoke shows for new and existing channels it operates on YouTube. These programs could also be made available on BBC iPlayer and BBC Sounds. The BBC declined to comment on the matter, and YouTube did not immediately respond to Variety’s request for comment.

 

The potential agreement highlights the growing challenge YouTube poses to linear television, as younger audiences increasingly turn to the platform for both entertainment and news. According to the Financial Times, the BBC’s YouTube content would primarily target younger viewers, focusing on, children’s content and sports, among others.

 

The Financial Times also reports that the BBC would be able to generate revenue from the partnership by running advertising on programs shown outside the U.K. As a public-service broadcaster, the BBC does not carry advertising domestically and instead funds its operations through a licence fee paid by U.K. audiences.

 

The possible BBC–YouTube deal comes as the BBC faces a USD 10 billion defamation lawsuit from US President Donald Trump over an edit of his January 6 speech, and amid news that YouTube will become the home of the Oscars in 2029 after decades on ABC.

 

 

Viaplay retains PDC rights in the Nordics

 

Open AI reportedly to launch its first device this year

 

Norwegian drama wins big at Berlin film awards

 

Threads overtakes X among mobile users

 

Mediavision in the News

Nordic video market nears €11bn as growth shifts from expansion to reallocation – Nordisk Film & TV FondNetflix–Warner Bros deal could cement Nordic streaming dominance – Broadband TV News

 

Research: Streaming market declines in Finland – Advanced Television

 

Netflix miljardköp – så påverkas du som tittare – Expressen

 

Danish linear TV hits all-time low as digital video captures 65% of viewing time – Senal News

 

Streaming driver nordisk tv-marknad mot nya höjder – Dagens Media

 

Spotifys nya drag: ”Tror på något annat” – SvD

 

Nya poddtrenden: Går över till video – ”Roligare” – Expressen

 

Spotify lanserar ljudböcker i Sverige – Dagens Industri

 

Traditional TV viewing in Sweden falls to less than a third of overall watch time – C21 Media