Disney+ plans launch of vertical video feed in 2026

NEWSLETTER

14 January 2026

 

Mediavision’s newsletter is back! We hope you have had a fantastic start to 2026, and that you are ready for a new year full of media news. We sure are. Here are the main topics this week:

 

  • Disney+ plans launch of vertical video feed in 2026
  • Spotify updates Partner Program & enters collaboration with Perfect Day
  • TikTok becomes “Preferred Platform” for the FIFA World Cup

 

VIDEO

Disney+ plans launch of vertical video feed in 2026

 

 

According to Disney, the vertical video feed may include a mix of original short-form content, repurposed social media clips, and scenes from TV shows or films, either individually or in combination.

 

“We’re obviously thinking about integrating vertical video in ways that are native to core user behaviours,” Erin Teague, EVP of Product Management for Disney Entertainment and ESPN, told Deadline. “So, it won’t be a disjointed or random experience.”

 

By introducing short-form video content to Disney+, Disney is aiming to engage younger audiences who are increasingly accustomed to consuming brief, mobile-first video clips rather than traditional long-form programming.

 

Disney+ will not be the first streaming service to experiment with vertical video. Netflix introduced a similar vertical feed last year, allowing users to scroll through clips from its original titles.

 

Ursäkta, one of Sweden’s biggest podcasts, moves to Podme

 

Meta wants Australia to reconsider social media ban

 

TV4 is now gone from the terrestrial network

 

‘The Pitt’ and ‘The Studio’ win top TV honors at Golden Globes

PODCASTS

Spotify updates Partner Program & enters collaboration with Perfect Day

 

Spotify is introducing updates to its Partner Program, lowering the eligibility thresholds for podcasters seeking to monetise video content on the platform. Under the revised criteria, creators must have published at least three episodes, reached 2,000 consumption hours, and attracted 1,000 engaged audience members over the past 30 days.

 

When the Partner Program was launched last year to support video monetisation, eligibility requirements were significantly higher. At that time, creators were required to have published 12 episodes, achieved 10,000 consumption hours over the previous 30 days, and reached at least 2,000 listeners during the same period.

 

In addition, Spotify is introducing new sponsorship tools designed to allow creators to update, schedule, and measure host-read sponsorship segments within video ads. These tools will be made available in April this year.

 

As part of its efforts to strengthen its video offering and improve its competitive position relative to YouTube, Spotify is also launching a new API that enables creators to publish and monetise video podcasts on Spotify using their existing hosting platforms. At launch, the API has been adopted by Acast, Audioboom, Libsyn, Omny, and Podigee, according to the press release.

 

 

Spotify has also entered into an agreement with the Swedish podcast company Perfect Day Media. Under the agreement, Perfect Day Media’s creators will be able to publish video podcasts on Spotify, while audio podcasts may continue to be distributed via third-party platforms. Audience reach from both video and audio content will be reported to Poddindex in accordance with current industry standards.

 

“Spotify users are demanding video, and this development is being driven by creators who see it as a natural next step. Perfect Day is first in line here, and we look forward to collaborating with them as a podcast house,” said David Lillemägi, Podcast Lead at Spotify in the Nordics, in a press release.

 

 

Netflix reportedly prepares all-cash offer for Warner Bros.

 

Paramount Skydance sues Warner Bros for details on Netflix deal

 

Viaplay enters multi-year agreement with LIV Golf

 

NRK to cut 150 positions over two years

 

SPORTS

TikTok becomes “Preferred Platform” for the FIFA World Cup

 

This summer, the World Cup will take place in Canada, Mexico and the US. It is one of the biggest sporting events in the world. Accoring to FIFA, 3.572 billion people watched the 2022 World Cup at some point during the tournament, on television or via digital platforms, which is just over half the world’s population.

 

In all Nordic countries, the broadcasting rights for the 2026 World Cup are split between a public service broadcaster and a commercial broadcaster. DR and TV 2 share the rights in Denmark; MTV and YLE in Finland; NRK and TV 2 in Norway; and, lastly, SVT and TV4 in Sweden.

 

Now Tiktok has been named FIFA’s first-ever “Preferred Platform” ahead of the 2026 FIFA World Cup. As part of the agreement between FIFA and Tiktok, TikTok will offer more comprehensive coverage of the FIFA World Cup 2026, including an increased focus on original content. Through the partnership, TikTok aims to position as a central destination for fans and creators throughout the tournament.

 

“FIFA’s goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible, and we can’t think of a better way to further that mission during the biggest event in sports history than to have TikTok as the tournament’s Preferred Platform,” said FIFA Secretary General Mattias Grafström.

 

For the first time, TikTok and FIFA will also establish a creator programme, providing a selected group of global TikTok creators with access to behind-the-scenes moments such as press conferences and training sessions. This initiative aims to offer fans new perspectives on the tournament. In addition, a broader group of creators will have the opportunity to use and co-create content based on FIFA’s archival footage.

 

The Preferred Platform agreement builds on the existing collaboration between TikTok and FIFA during the FIFA Women’s World Cup 2023, which, according to the press release, generated tens of billions of views.

Mediavision in the News

Nordic video market nears €11bn as growth shifts from expansion to reallocation – Nordisk Film & TV Fond

 

Netflix–Warner Bros deal could cement Nordic streaming dominance – Broadband TV News

 

Research: Streaming market declines in Finland – Advanced Television

 

Netflix miljardköp – så påverkas du som tittare – Expressen

 

Danish linear TV hits all-time low as digital video captures 65% of viewing time – Senal News

 

Streaming driver nordisk tv-marknad mot nya höjder – Dagens Media

 

Spotifys nya drag: ”Tror på något annat” – SvD

 

Nya poddtrenden: Går över till video – ”Roligare” – Expressen

 

Spotify lanserar ljudböcker i Sverige – Dagens Industri

 

Traditional TV viewing in Sweden falls to less than a third of overall watch time – C21 Media