The Norwegian streaming market continues to surge. The number of subscriptions is increasing, and 80 percent of households today have at least one paid service. This is happening despite several services raising their prices during the period, which is driving household video spend to a new record level. This is shown in Mediavision’s latest analysis of the Norwegian TV and streaming market.

This autumn, Norway surpasses six million paid streaming subscriptions for the first time. This is an increase of ten percent compared to autumn 2024, marking a new record level. Today, 80 percent of households in the country have at least one paid streaming service, the highest share in the Nordic region.

Several streaming services have raised their prices in Norway over the past year. This, combined with the continued increase in subscriptions, means that household video spend is also reaching a new record level. Norwegians now spend over NOK 670 per month on video services on average – an increase of ten percent compared to the same period last year, and the highest in the Nordic region.

– Despite price increases from several services, the number of subscriptions continues to rise, driving strong growth in market revenues, says Fredrik Liljeqvist, Chief Analyst at Mediavision. At the same time, we expect the subscription growth seen over the past year to slow down going forward. This puts additional pressure on market players as competition for existing consumers and their wallets intensifies, Liljeqvist concludes.

About Mediavision

Mediavision is a Nordic independent analysis and consultancy firm, focused on analysis and strategy within traditional and digital media. 3,000 respondents aged 15–74 are interviewed online each quarter in Sweden. The data from the survey consists of self-reported values from a nationally representative sample.

For more information, contact:

Fredrik Liljeqvist
E-mail: fredrik.liljeqvist@mediavision.se
Tel: +46 8 52 80 90 90

Media

Download pictures of Fredrik Liljeqvist and brand assets for press use here.