Q3 earnings from Apple, Spotify and more
NEWSLETTER
5 November 2025
Welcome back to another edition of Mediavision’s newsletter. Here are the main topics in this week’s newsletter:
- The Q3 earnings season continues
- Finnish Liiga may be replaced
- TikTok deal to be finalized tomorrow, according to the White house
TV & STREAMING
Mediavision: Social video on the rise – traditional TV reaches new low
Swedes’ viewing habits continue to shift online. Traditional TV now accounts for only 30 percent of all video viewing – the lowest level ever measured by Mediavision. At the same time, social video is growing rapidly and represents 20 percent of total viewing today. These findings are presented in Mediavision’s Q3 analysis of the Swedish TV and streaming market.
On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch.
In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – streaming services and social video – which together now account for 70 percent of all video viewing.
Read up on the full press release here, with commentary from Mediavision’s Principal Analyst Adrian Grande.
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HBO Max will launch in Germany in January
Alexa+ comes to the Amazon Music app
Bluesky reaches 40M users
Saga Egmont buys crime podcasts from Aller
Samsung & LevelK launch free FAST channel across the Nordics |
EARNINGS
Q3 earnings from Apple, Spotify and more
Earnings reports from the media industry keeps coming in. Here are some of the highlights of what has been reported this past week:
Amazon
- Amazon’s net sales increased 13% to USD 180.2 billion in the third quarter, compared with USD 158.9 billion in third quarter 2024.
- Operating income was USD 17.4 billion in the third quarter, compared with USD 17.4 billion in third quarter of 2024.
- Revenue in Amazon’s cloud unit AWS grew 20.2% during the quarter, surpassing analysts’ expectations of 18.1%. Cloud growth has been a key area of concern for the company, as it faces intensifying pressure from rivals Google and Microsoft.
- Amazon shares jumped more than 13% in extended trading on Thursday after the posted report.
Apple
- Last Thursday, Apple posted quarterly revenue of USD 102.5 billion, up 8% YOY.
- The company’s services business, which includes online subscriptions such as iCloud, Apple Music, grew 15% to USD 24.97 billion in sales.
- CEO Tim Cook told CNBC that the current quarter, which ends in December, would see total company revenue grow 10% to 12% on a year-over-year basis.
- Apple’s shares rose in extended trading following the report.
Meta
- Third quarter revenue rose 26% YOY to USD 51,242 for Meta.
- Meta Family’s daily active people (DAP) was 3.54 billion on average for September 2025, an increase of 8% YOY.
- The company’s third-quarter sales rose 26% YOY, which is their highest revenue growth since the first quarter of 2024.
- Despite the strong revenue growth, Meta shares dropped as much as 9% on Wednesday after the report, as investors fret over its capital expenditures (capex) spending.
Sanoma
- Net sales decreased for Sanoma Group, both in Media and Learning. The total amounted to EUR 515.8 million, compared to EUR 540 in Q3 2024.
- Operational EBIT excl. PPA improved from EUR 170 million a year ago, to EUR 172.4 million. Earnings improved for Media Finland, driven by growth in digital subscription sales and lower operating costs.
- For Media Finland, continued growth in subscription sales was not sufficient to offset lower advertising sales, with organic net sales development was -5% for the segment.
- Share of Sanoma fell slightly following the report last Thursday.
Spotify
- Total revenue increased 7% YOY to EUR 4.3 billion.
- Spotify’s operating income reached EUR 582 million.
- Number of Spotify subscribers grew 12% YOY to 281 million and monthly active users grew 11% YOY to 713 million.
- Shares of Spotify fell 2% yesterday following the report as the company issued weak guidance for revenue and subscribers for the current quarter.
ACQUSITIONS
Swedish Competition Authority approves Viaplay’s acquisition of Allente
In July, when Viaplay presented its Q2 earnings report, the company announced the acquisition of the remaining 50% of Allente from Telenor. Viaplay has now received approval from the Swedish Competition Authority, and the transaction appears set for completion.
“The Swedish Competition Authority’s overall assessment is that the concentration is not likely to significantly impede the existence or development of effective competition within the country as a whole or a substantial part of it,” the authority wrote in its decision dated October 31st.
Viaplay had previously obtained approval for the acquisition from relevant authorities in Denmark and Norway. In Sweden, the company also received confirmation from the Inspectorate for Strategic Products that the notification would be submitted without action.
In connection with Viaplay’s third-quarter report, the company stated that it expected to complete the acquisition of Allente during the fourth quarter, which Viaplay thus is one step closer to.
Mediavision in the News
Miljardförluster för tv-branschen när pirattittandet ökar – Dagens Media
Norske ungdommer bruker mest tid på SoMe i Norden – KOM24
High AI use in the Nordic media industry – Broadband TV News
Sweden: SVoD subs at record levels – Advanced Television
Svenskar strömmar mest reklamvideo i Norden – Dagens Nyheter
Report: Ad-funded content now half of Swedes’ online viewing – Advanced Television
Spotifys nya plan kan förändra bokmarknaden – Svenska Dagbladet
Social video slår rekord – nu ökar pressen på de lokala aktörerna – Dagens Media
Report: Social video consumption soars in Nordics – Advanced Television
Spotifys popularitet kan tränga ut ljudbokstjänsterna – Svensk Bokhandel
Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch
Danish streaming market tops 5 million – Broadband TV News
Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje