The Q3 earnings season kicks off
NEWSLETTER
22 October 2025
Welcome back to another edition of Mediavision’s newsletter. Here are the main topics in this week’s newsletter:
- The Q3 earnings season kicks off
- Warner Bros Discovery confirms consideration of sale
- Apple secures Formula 1 rights in the US
EARNINGS
The Q3 earnings season kicks off
Netflix
- Revenue in Q3 rose 17% year over year, in line with the company’s forecast.
- Adjusted earnings per share were USD 5.87, missing both Wall Street targets and Netflix’s own guidance. The company explained the miss: “Operating margin of 28% was below our guidance of 31.5% due to an expense related to an ongoing dispute with Brazilian tax authorities that was not in our forecast.”
- In its shareholder letter, Netflix said it “recorded our best ad sales quarter ever and doubled our commitments in the U.S. upfront,” adding that it is “on track to more than double our ads revenue in 2025 (still off a relatively small base).”
- Shares of Netflix ffell around 7% in extended trading.
Tele2
- The Swedish telecom operator reported Q3 revenue of SEK 7.4 billion, up 1% organically compared to Q3 2024.
- Net profit from total operations was SEK 1.3 billion, up from SEK 1.1 billion a year ago. Earnings per share were SEK 1.86, compared to SEK 1.60 in Q3 2024.
- Tele2 reported that 5G now reaches 99.9% of the Swedish population and about 90% of the country’s landmass, and confirmed the planned switch-off of 2G/3G networks in December.
- Tele2 shares fell slightly in early trading yesterday following the report.
- Net sales decreased to SEK 4,018 million, down from SEK 4,412 million in the same period last year.
- Total operating income before associated company income (ACI) and items affecting comparability (IAC) was SEK -56 million.
- At the end of Q3, Viaplay’s core business had 4.30 million subscribers, up from 4.25 million at the end of the previous quarter.
- Following the announcement of the Allente acquisition in July, the company have now filed for regulatory approval in all countries, and the transaction is expected to close during Q4.
- Viaplay shares plummeted over 16 percent in trading this morning
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Prime Video raise its price in Denmark
Swedish parliament is expected to pass a new public service law
HBO Max hikes prices in US
Spotify extends FC Barcelona sponsorship
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STREAMING
Warner Bros Discovery confirms it is considering a sale
Yesterday, Warner Bros. Discover said it’s expanding its strategic review of the business and is open to a sale of the operation. Shares of the Warner Bros Discovery rose 10.5% in morning trading following yesterday’s news.
Earlier this year, WBD announced plans to split into two separate entities, a streaming and studios business and a global networks business. But yesterday, WBD said it’s received “unsolicited interest” from multiple parties and will now review all options. The company said it’s still moving toward the previously announced separation in the meantime.
Netflix and Comcast are among the potential bidders, according to CNBC. This follows the earlier reports that Paramount Skydance was also in talks to acquire the combined company. Bloomberg News reported that the company has already rejected an initial bid from Paramount, earlier this month, asthe offer of around USD 20 per share was too low.
SPORTS
Apple secures Formula 1 rights in the US
Apple and Formula 1 have announced a five-year partnership that will bring all F1 races exclusively to Apple TV in the United States beginning next year. The deal is said to be worth £558 million.
Apple says the partnership builds on the success of Apple Original Films’ F1 The Movie, which streams globally on Apple TV from December 12th after passing USD 629 million at the worldwide box office. Apple’s Eddy Cue called 2026 “a transformative new era for Formula 1”, promising “premium and innovative fan-first coverage”, while F1 CEO Stefano Domenicali said the tie-up would maximize US growth through live broadcasts and year-round content.

Apple TV will deliver comprehensive coverage of Formula 1, with all practice, qualifying, Sprint sessions, and Grands Prix available to Apple TV subscribers. Select races and all practice sessions will also be available for free in the Apple TV app throughout the course of the season.
In addition to broadcasting Formula 1 on Apple TV, Apple will amplify the sport across Apple News, Apple Maps, Apple Music, Apple Fitness+, and a designated widget for the iPhone Home Screen.
Mediavision in the News
Miljardförluster för tv-branschen när pirattittandet ökar – Dagens Media
Norske ungdommer bruker mest tid på SoMe i Norden – KOM24
High AI use in the Nordic media industry – Broadband TV News
Sweden: SVoD subs at record levels – Advanced Television
Svenskar strömmar mest reklamvideo i Norden – Dagens Nyheter
Report: Ad-funded content now half of Swedes’ online viewing – Advanced Television
Spotifys nya plan kan förändra bokmarknaden – Svenska Dagbladet
Social video slår rekord – nu ökar pressen på de lokala aktörerna – Dagens Media
Report: Social video consumption soars in Nordics – Advanced Television
Spotifys popularitet kan tränga ut ljudbokstjänsterna – Svensk Bokhandel
Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch
Danish streaming market tops 5 million – Broadband TV News
Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje
