Read up on the full press release here with commentary from Mediavision’s Joakim Klingspor, Head of Strategy.

Mediavision’s new Industry Outlook on AI is a free report, which you can download by following this link.

Read up on the full press release here, with commentary from Mediavision’s Senior Analyst Fredrik Liljeqvist.

Messages are one-on-one conversations where users can share Spotify content and react with text and emojis. You can start a message in-app with people you’ve previously interacted with on Spotify. Once you accept a message request, you’ll be able to react with emojis, send texts, and exchange Spotify content back and forth.

Another Nordic audio company is also introducing new social features. Danish podcast platform Podimo is rolling out a dedicated feed designed to strengthen the connection between users and content creators. The new feed, called “Community”, will first launch in Denmark and the Netherlands.

Podimo’s Community feed allows creators to post videos, audio, and text to engage users more frequently than just when their favorite podcast episodes are released. The aim is to encourage users to open the Podimo app more often and stay longer—ultimately fostering deeper engagement and improving subscriber retention.

“It gives listeners more touchpoints with the shows and creators they love, and for creators, it’s a way to deepen loyalty and reach new fans within the app,” said Dicle Uca, Senior Product Manager at Podimo, in an interview with MediaWatch.

The Community feature builds on Podimo’s social tools introduced last year, which allowed users to comment and leave emoji reactions on podcasts. According to the company, 45% of paying users have tried these features.

Following its launch in Denmark and the Netherlands, Podimo plans to roll out Community to its four other markets in Europe and Latin America.

Mediavision has just published the Q2 analysis of The Swedish Audio market, including audiobooks, music, podcasts, and radio. The analysis tracks the digital transformation over time and shows the development of revenue streams and consumer spending, both for individual actors and for each sub-market’s total turnover. For more information on the analysis follow this link.

Bundling has been a hot topic in the media industry for a while now, not only in the Nordics. The American newspaper The New York Times has created a bundle together with the British publication The Economist. According to Semafor Media, this move highlights the Times’ growing willingness to partner with other organizations as it aims to reach its 15 million–subscriber goal within the next two years.

The bundled subscription was quietly introduced earlier this year but has not been widely publicized. For now, it appears to be available only to a limited number of readers in the UK. The offer gives annual subscribers to The Economist an additional annual subscription to The New York Times for GBP 167 in the first year, rising automatically to GBP 239 in the second. Notably, this bundle is priced below a standalone annual digital subscription to The Economist.

This partnership is part of the Times’ broader bundling strategy. Many of its bundles extend beyond core news offerings. In January, Axios reported that the Times had approached several U.S. publications, such as the entertainment site The Ankler, about potential partnerships around non-news products like New York Times Games.

According to Semafor Media, bundling has already helped The New York Times outpace its print competitors. The paper added more than 230,000 digital subscribers in the second quarter of 2025, bringing it closer to the 12 million mark.

High AI use in the Nordic media industry – Broadband TV News

Sweden: SVoD subs at record levels – Advanced Television

Svenskar strömmar mest reklamvideo i Norden – Dagens Nyheter 

Report: Ad-funded content now half of Swedes’ online viewing – Advanced Television

Spotifys nya plan kan förändra bokmarknaden – Svenska Dagbladet

Social video slår rekord – nu ökar pressen på de lokala aktörerna – Dagens Media

Report: Social video consumption soars in Nordics – Advanced Television

Spotifys popularitet kan tränga ut ljudbokstjänsterna – Svensk Bokhandel

Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch

Danish streaming market tops 5 million – Broadband TV News

Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje