Beyond the broadcast of the 2026 World Cup

NEWSLETTER

Uncategorized

11 June 2026

 

Welcome to another edition of Mediavision’s newsletter. Here are the main topics this week:

 

  • Beyond the broadcast of the 2026 World Cup
  • Paramount-Warner Bros. deal faces regulatory scrutiny
  • Sweden: Audio media investments see largest agency mediated lift in May

 

SPORT

Beyond the broadcast of the 2026 World Cup

 

Today, June 11th, the 2026 World Cup officially begins with the first group-stage game between Mexico and South Africa. The final takes place July 19th and in total 104 games will be played in this year’s World Cup.

 

Although the broadcasting of the games is in focus, media companies are clearly competing to create a more immersive experience around them.

 

DAZN, holding the broadcasting rights in Spain, Italy and Japan, and Telemundo with partial rights in the US are both adding features to enhance the viewing experience. Features include multi-views, live chats and vertical formats for mobile.  In Japan, fans can vote for players to be placed on dedicated camera feeds.

 

 

Netflix, which holds no broadcast rights, is instead focusing on attracting football fans with the launch of a new FIFA World Cup video game. It is launching on the same day as the World Cup starts and will be available in 20 countries.

 

Social media services are also releasing features to attract football fans. For example, Snapchat is partnering with athletes and influencers to offer behind-the-scenes coverage off the pitch to fans.

FIFA+ standalone platform to be integrated into DAZN

Youtube to live stream first ever FIFA Creator Cup on July 12th

Nordisk Film+ launches in Finland as standalone and via Ruutu+

Netflix appoint Jay Hoag as new chairman

TV & STREAMING

Paramount-Warner Bros. deal faces regulatory scrutiny

 

Paramount’s $110 billion acquisition of Warner Bros. Discovery is moving closer to approval on federal level in the US. However, both New York and California are reported to be preparing lawsuits to block the deal. In addition, the merger is now set to undergo regulatory scrutiny from the UK and EU.

 

In the UK, the Competition and Markets Authority (CMA) has opened a formal investigation into the deal, following an earlier information-gathering process. The CMA will assess whether the merger could harm competitiveness within the UK. A first-phase decision is due in early August.

 

 

 

In the EU, the European Commission is reviewing the deal both under standard merger rules and under its Foreign Subsidies Regulation (FSR), due to the involvement of Gulf sovereign wealth funds backing the acquisition. Under the FSR, the Commission has until July 14 to either clear the deal or open a full investigation.

 

The regulatory timeline matters financially: Paramount has committed to paying WBD shareholders a quarterly fee if the deal has not closed by the 30th of September.

Disney+ roll out new interactive ad formats
BBC is the most used media platform in the UK
Tiktok & Sundance Institute launch microdrama development program
Snapchat’s feature “sponsored snaps” now available in Sweden

ADVERTISING

Sweden: Audio media investments see largest agency mediated lift in May

 

 

In May 2026, media investments via agencies comes in at a total of SEK 1.3 billion in Sweden, a decline of 1.7% compared to May 2025, according to new numbers from Sveriges Mediebyråer. However, looking at the accumulated figure for 2026’s first five months, there is an increase of 6.3%.

 

Investments in online video, cinema and audio media increase compared to May 2025. Audio media sees the strongest growth, with radio and podcast investments increasing 13% year-over-year.

 

 

In many established media categories, such as print and TV, the agency mediated investments decrease in May 2026. Digital media investments also decline, down 3% from May 2025. The reduced investment in digital is seen as a temporary slowdown, rather than a structural market shift.