Nordic fiction production falls by 30 percent
NEWSLETTER
4 June 2026
Welcome to another edition of Mediavision’s newsletter. Here are the main topics this week:
- Nordic fiction production falls by 30 percent
- Meta rolls out teen content restrictions
- Viaplay extends rights to the NHL
CONTENT
Nordic fiction production falls by 30 percent
During 2025, 57 new Nordic fiction titles premiered across the Nordics, down from 79 the previous year. Local commercial broadcasters reduced their output by nearly 40 percent, while global streaming services cut production volumes of Nordic fiction by approximately 30 percent. Public service broadcasters proved more resilient, with output declining by around 10 percent.
Despite the decline in production volumes, global streaming platforms strengthened their position within the Nordic fiction market. Their share has increased from less than 25 percent in 2023 to 37 percent in 2025. This underscores the growing influence of international players in the Nordic production ecosystem.
Read more from the full press release here with commentary from Joakim Klingspor, Head of Content Analysis at Mediavision.
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SOCIAL MEDIA
Meta rolls out teen content restrictions
Earlier this year Meta launched an initiative to protect younger users from certain types of content in US, UK, Canada and Australia. Now Meta announces that the ‘13+’ content settings are being rolled out across Facebook, Messenger and Instagram globally.
The new default setting on teen accounts is designed to hide certain types of content, as well as limit teen users’ ability to interact with certain profiles and pages. On Instagram, Limited Content is an additional layer of restrictions, offering a higher degree of parental control. This parental tool will be on Facebook and Messenger later this year.
In addition, Meta is testing a new feature on Instagram to create a more balanced feed for teen accounts. The aim is to prevent the feed from becoming too concentrated around certain content categories such as nutrition and fitness.
The implementations and new settings come at a time when many national governments have implemented, or are in the process of introducing, age restrictions for social media. Most recently, this week the government-appointed investigation in Sweden suggested a 15-year age limit for social media.
SPORTS
Viaplay extends rights to the NHL until 2030/2031
NHL and Viaplay have a long-standing relationship, dating back to 2009 when Viaplay first acquired the rights. The ongoing 2025/2026 season was the last season in Viaplay and NHL’s prior deal from 2020.
Now it is official that Viaplay will continue to be the home for NHL fans in the Nordics, as the two parties have signed a new five-year agreement. The new deal covers the period starting from next season, 2026/2027 up until the 2030/2031 season. The deal secures Viaplay’s right to continue to broadcast all games, both in the regular season and the Stanley Cup playoffs, as well as NHL highlights.
While Viaplay’s broadcasting rights cover the Nordics, interest in the league varies widely within the region, according to Mediavisions Nordic Sports Analysis 2026. Finland and Sweden are the leading markets in terms of ice hockey interest, with Finland standing out as the most engaged. NHL specifically attracts nearly 20% of 15-74-year-olds in Finland, making the rights to the league the most valuable sport property in Viaplay’s Finnish portfolio.
Interested in more in-depth insights about Nordic consumers’ interest and preference in sports? Mediavision is about to release the 2026 Sport Analysis, reach out to adrian.grande@mediavision.se if you want to learn more.