Warner Bros opens door to Paramount as its new offer may be superior

NEWSLETTER

25 February 2026

 

Welcome to another edition of Mediavision’s newsletter. Here are the main topics this week:

 

  • – Warner Bros opens door to Paramount as its new offer may be ‘superior’
  • – Viaplay grows subscribers but results affected by write-down
  • – Apple TV partners with IMAX to bring Formula 1 races to cinema

 

ACQUSTIONS

Warner Bros opens door to Paramount as its new offer may be ‘superior’

Yesterday, Warner Bros. Discovery opened the door to Paramount Skydance after the company raised its offer to USD 31 per share. WBD acknowledges that the revised proposal may prove “superior” to the existing Netflix deal, increasing pressure on Netflix to improve its USD 83 billion bid.

 

Per a press release issued by WBD, the board “has not made a determination” as to whether the revised proposal is “superior” to the merger agreement in place with Netflix, and WBD “will engage further” with Paramount to determine if a “Company Superior Proposal” – a term defined within the language of its existing Netflix pact – can be reached. If the board finds such a deal has been received, Warner Bros. Discovery says Netflix will “have four business days after such determination to negotiate with WBD and to propose any revisions to the Netflix transaction.”

 

 

The bidding war over Warner Bros. Discovery is complicated by the fact that Netflix and Paramount are bidding for different sets of assets. Paramount’s bid, now at USD 31 per share in cash, is for the whole company. Netflix has offered USD 27.75 per share in cash, a total of USD 82.7 billion including net debt, for the movie and television studios, its catalog and HBO Max streaming service. Warner Bros plans to spin off its television division into a separately traded company called Discovery Global.

 

The value of Netflix’s bid depends partly on the debt level of Discovery Global and its equity value once it starts trading. Warner Bros will publish its quarterly results tomorrow, potentially giving a better picture of the value of its cable television assets.

 

WBD said earlier this month it would hold a shareholder vote on the deal on March 20.

 

UK to regulate streamers in line with traditional broadcasters

 

Pluto TV is strengthening its efforts in Danish programming

 

Netflix announces launch date of Danish documentary

 

TV4 becomes reseller for National Geographic

 

Ekstra Bladet acquires 30 percent of Mediano

EARNINGS

Viaplay grows subscribers but results affected by write-down

 

Viaplay Group posted its Q4 earnings report last Thursday — here are a few of the highlights:

 

  • – Viaplay reported net sales of SEK 4,978 million in Q4 2025, compared to SEK 4,837 million in Q4 2024.
  • – Total operating income before associated company income (ACI) and items affecting comparability (IAC) was SEK 158 million, compared to SEK 174 million in the year-ago period. However, the company carried out a write-down (IAC) of SEK 642 million during the quarter, resulting in an operating loss of SEK 637 million.
  • – Shares in Viaplay dropped initially following the report but had recovered by the end of the day.

 

 

Viaplay extends Nordic rights for the British EFL Championship

 

Snapchat+ reaches 25M Subscribers

 

Aftonbladet launches radio channel

 

NRJ loses its radio broadcasting license

 

SPORTS

Apple TV+ partners with IMAX to bring Formula 1 races to cinema

 

Formula One fans in the US will soon be able to watch championship races on the biggest of screens. Apple TV+ has partnered with IMAX to bring the 2026 FIA Formula One World Championship live to select movie theaters across the US. Five of the biggest Grands Prix will be available across at least 50 IMAX locations nationwide.

 

“F1 is a rapidly growing force in sports and culture in the US, and by bringing F1 on Apple TV+ live to IMAX theaters nationwide, we’re delivering the energy and excitement to even more screens in a truly immersive way,” said Oliver Schusser, Apple’s vice president of music, sports and beats.

 

 

 

The announcement follows IMAX and Apple’s collaboration on “F1: The Movie,” a sports drama starring Brad Pitt. The film, which was shot entirely with IMAX-certified digital cameras, grossed a better-than-expected USD 654 million at the global box office — with USD 97.6 million of that haul coming from IMAX screens.

 

“Apple TV+ and Joe Kosinski’s brilliant ‘F1: The Movie’ proved beyond a doubt that the speed, precision, and artistry of Formula 1 translate beautifully to the IMAX Experience,” said IMAX’s Chief Content Officer Jonathan Fischer. “As we continue to expand our global content portfolio with awe-inspiring experiences, we look forward to working with Apple to amplify its live coverage of Formula 1 and give fans in the U.S. an all-new way to experience this fast-growing sport.”

 

From this season, Apple TV+ is the exclusive broadcaster of Formula 1 in the US, following a five-year agreement signed last fall.

Mediavision in the News

Spotify har føjet en million abonnenter til det svenske lydbogsmarked – Mediawatch

 

Så skakar Spotifys ljudbokssatsning om den svenska marknaden – Dagens Media

 

Swedish Video Spending Hits Record High as Streaming Drives Market Reshaping – Señal News

 

Netflix–Warner Bros deal could cement Nordic streaming dominance – Broadband TV News

 

Spotifys nya drag: ”Tror på något annat” –SvD

 

Nya poddtrenden: Går över till video – ”Roligare” – Expressen

 

Traditional TV viewing in Sweden falls to less than a third of overall watch time – C21 Media