The report is free and available for download – simply follow this link. Here are a few of the highlights from the report:

Structural shift continues towards new digital media

The industry’s expectations for 2026 point to a continued structural shift. In terms of household spending, respondents anticipate growth in digital media categories such as gaming, paid podcasts, and SVOD. At the same time, cinema, digital magazines, traditional pay TV, and print are expected to decline in household spending over the next 12 months.

Platforms, partnerships and media consolidation

2026 is expected to be shaped by increased partnerships and consolidation. The industry believes more players will distribute content via third-party platforms, and consolidation is also on the horizon, with Netflix’s acquisition of HBO Max seen as a leading example.
When it comes to sports, respondents expect global players to increase their investments in live sports in the Nordics. Seventy percent believe current investments represent a cautious test phase, with more to come. A large majority also anticipates that companies will partner on, and share sports rights.

Media investments to remain AI-led

AI continues to be the most attractive investment area for stakeholders in the Nordic media industry. Some 66 percent say they would invest in AI if given the opportunity.
Streaming video is one of the areas gaining increased interest compared to last year’s survey. The industry has also shown growing investment interest in esports and sports betting.

Download the full report by following this link.

The Swedish public service broadcaster SVT must cut costs by SEK 355 million. The main reason is rising expenses for the terrestrial broadcast network, which TV4 withdrew from last year. In addition, SVT has been given an expanded remit with increased requirements for digital preparedness.

SVT’s CEO, Anne Lagercrantz, is critical of the fact that these new obligations are not funded within SVT’s budget.

“Money intended for news and programmes risks being diverted to society’s infrastructure instead of content,” she says.

SVT’s management has not yet detailed exactly how the savings will be implemented, but states that audiences will be affected. With the global situation remaining uncertain, SVT is prioritising its news operations, which will face smaller reductions.

Programme operations are expected to save SEK 220 million, news and sports SEK 80 million, and administration and technology SEK 55 million. Management does not rule out staff reductions and has begun planning cuts across all departments. The new lower cost level is expected to be reached by early 2027.

SVT also notes that despite assurances from the public service committee that “extraordinary costs for the terrestrial network” should not burden public service broadcasters, no announcement has yet been made by the government. For 2026, SVT’s terrestrial network costs have increased by SEK 192 million.

“I am disappointed that the politicians have not presented a solution, but they must take responsibility for SVT’s finances and act. That invoice has already arrived,” Lagercrantz says.

In 2025, SVT received a total of SEK 5.565 billion in funding.