Danish government wants to ban VPNs to unlock foreign content
NEWSLETTER
17 December 2025
Welcome back to another edition of Mediavision’s newsletter. 2025 is coming to an end, with Christmas just around the corner. With that, Mediavision’s newsletter will take a break. We’ll be back in your inbox in January. Until then, we wish you a happy holiday and a happy new year!
Here are the main topics this week:
- Danish government wants to ban VPNs to unlock foreign content
- Aftonbladet aims to start a radio channel
- Streaming market declines in Finland – despite growth in HVOD
PIRACY
Danish government wants to ban VPNs to unlock foreign content
The Danish government has proposed a new bill that would make it illegal to use a VPN to access geo-blocked streaming content or to bypass restrictions on illegal websites. The proposal is said to be part of a broader legislative effort to combat online piracy. The news has alarmed digital rights advocates, who fear it could have far-reaching consequences for internet freedom in the country.
While many people use VPN services to enhance their online privacy and security, they are also commonly used to access streaming libraries from other countries – for example, watching American Netflix from Denmark.
The bill, put forward by Denmark’s Minister of Culture, Jakob Engel-Schmidt, states that it would be prohibited to “use VPN connections to access media content that would otherwise not be available in Denmark, or to bypass blocking of illegal websites.”
The proposal was quickly criticized by privacy advocates. Jesper Lund, chairman of the IT Political Association, expressed deep concern over the bill’s ambiguous language, stating that it has a “totalitarian feel to it.”
Lund argued that the current wording could be interpreted so broadly that it would not only criminalize streaming but also hinder the sale and legitimate use of VPN services across Denmark.
“I have not heard of other countries that have directly wanted to make it illegal to use VPN services to access closed websites,” said Jesper Lund, who is also a member of the European digital rights organization EDRi (European Digital Rights).
In response, Danish Minister of Culture Jakob Engel-Schmidt pushed back, stating: “I am not in favor of making VPNs illegal, and I will never propose that. That is why the critics have also got this bill completely wrong.” He clarified that the intent is instead to stop illegal piracy.
As the bill is now out for consultation, if the law is passed it would take effect on July 1, 2026, with offenders facing a fine.
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RADIO
Aftonbladet aims to start a radio channel
Last Friday, the deadline to apply for a permit for national commercial radio on FM in Sweden passed. One quite surprising application came from one of Sweden’s largest daily newspapers and news outlets, Aftonbladet.
According to Journalisten, Aftonbladet wants to start the first commercial news radio station in Sweden. Aftonbladet’s publisher, Lotta Folcker, argues that the new law on commercial radio opens a window for other media companies to obtain a license, as it will in practice be cheaper.
The new law on commercial radio in Sweden introduces the same rules for both analog (FM) and digital (DAB+) radio, replacing the old auction system for licenses. Broadcasters will instead pay an annual fee based on the market value of the area, which is expected to lower costs. The aim is to make commercial radio more financially sustainable and to promote a broader range of content, with future licenses typically granted for longer periods. According to Lotta Folcker, this result in significantly lower cost than before, about a fifth of the earlier price.
Aftonbladet’s planned radio channel will reportedly broadcast news, sports, and entertainment content, according to Journalisten. Lotta Folcker says that their podcast Aftonbladet Daily is one of Sweden’s largest news podcasts and believes that they could grow even further in audio storytelling if a license were granted. A decision if the license is granted is expected in February.
“If we get the license, we will make a serious investment. FM is still very strong and there is good business in it if you manage to get reach, says Lotta Folcker and continues:
“We don’t think we can do this with the existing workforce, this is a comprehensive investment, but I can’t say exactly how many positions there will be”.
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Mediavision in the News
Danish linear TV hits all-time low as digital video captures 65% of viewing time – Senal News
Streaming driver nordisk tv-marknad mot nya höjder – Dagens Media
Spotifys nya drag: ”Tror på något annat” – SvD
Nya poddtrenden: Går över till video – ”Roligare” – Expressen
Spotify lanserar ljudböcker i Sverige – Dagens Industri
Traditional TV viewing in Sweden falls to less than a third of overall watch time – C21 Media
Svenskarna tittar allt mindre på traditionell tv – Omni
