Finnish Liiga may be replaced
NEWSLETTER
29 October 2025
Welcome back to another edition of Mediavision’s newsletter. Here are the main topics in this week’s newsletter:
- The Q3 earnings season continues
- Finnish Liiga may be replaced
- TikTok deal to be finalized tomorrow, according to the White house
EARNINGS
The Q3 earnings season continues
Elisa
- Elisa’s revenue in Q3 increased by 5% YOY, or EUR 25m, to EUR 561 million.
- Comparable EBITDA grew by 4% YOY, or EUR 8m, to EUR 214m.
- The number of fixed broadband subscriptions increased by 4,800 during the quarter.
- Following the earnings report, Elisa’s stock price fell by 8%, settling at around EUR 40.48.
Storytel
- Audiobook service Storytel’s group revenue grew 6% YOY to 1,013 MSEK in Q3, and equaling 9% at constant exchange rates (CER).
- Adjusted EBITDA increased by 26% to 224 MSEK, representing a margin of 22.1%.
- Storytel’s streaming business delivered 10% subscriber growth YOY, reaching 2.60 million in Q3.
- Storytel’s share rose as much as 19% following the report.
Telenor
- This morning, Norwegian telecom operator Telenor posted quarterly earnings slightly below market expectations and flagged a negative adjustment of NOK 500 million related to rising costs in Malaysia.
- Service revenues grew by 2.7% YOY in Q3, to NOK 16.3 milllion.
- The Nordic business grew 2.1% organically in service revenues and 8% increase in adjusted EBITDA.
- Telenor’s share dropped slightly when market opened this morning.
Telia
- Telia’s revenue amounted to SEK 19.9 billion in Q3, compared to SEK 20 milllion in Q3 2024, while increasing 1.1% on a like-for-like basis.
- Service revenue increased 1% on a like-for-like basis, driven by strong momentum in Sweden and the Baltics.
- Adjusted EBITDA increased 4.4% like-for-like, driven by profitable service revenue growth and lower operational expenses.
- Shares of the company rose more than 4% by 09:10 GMT on Thursday, the day of the report.
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SPORTS
Finnish Liiga may be replaced
In Finland, ice hockey is the most popular sport to watch on TV and online. Among all seasonal sports leagues, the top domestic hockey league, Liiga, attracts the highest viewing interest.
Now, a major shake-up is underway in Finnish elite hockey. According to Ilta-Sanomat, a new top-tier ice hockey league is being planned, which could replace Liiga. The project is being led by Causabon Oy, a company owned by former Tappara chairman Heikki Penttilä, who has already invited several clubs to negotiations.
“Finnish ice hockey has lagged behind the top European leagues in many ways. We need to raise the bar, and it needs to be done quickly”, Penttilä says in his statement.
According to the current plan, the league would initially have 10–12 teams. The league would be open, with promotion and relegation would be possible without the obligation to buy out a stake in the operating company.
According to Iltalehti, the new series is being created due to a dissatisfaction with Liiga’s unfortunate decision-making, revenue distribution in playoff games, the number of teams, and several other issues.
Liiga clubs Tappara, HIFK, TPS, Kiekko-Esbo, Kärpät, JYP, Ässät are reportedly prepared to join the new league. Even Jokerit, who now plays in the second league Mestis, is said to be interested in the new league.
How Liiga will handle this, and what the current Finnish top league will look like in the future, is unclear. MTV currently holds the rights to Liiga in Finland, with the contract expiring in 2027.
SOCIAL MEDIA
TikTok deal to be finalized tomorrow, according to the White house
Treasury Secretary Scott Bessent said Sunday that the TikTok deal announced last month is set to be finalized on Thursday, when President Trump meets with Chinese President Xi Jinping.
“We reached a final deal on TikTok. We reached one in Madrid, and I believe that as of today, all the details are ironed out. It will be for the two leaders to consummate that transaction on Thursday in Korea,” Bessent said.

President Trump signed an executive order last month paving the way for a deal to keep TikTok operating in the U.S. under a new corporate structure with American investors. The details, however, were not immediately clear. When asked Sunday about the specifics of the TikTok transaction, Bessent said he is “not part of the commercial side of the transaction.”
“My remit was to get the Chinese to agree to approve the transaction, and I believe we successfully accomplished that over the past two days,” Bessent added.
The White House outlined last month that the deal would establish a US-based joint venture made up of a majority of US investors and board members. ByteDance and its affiliates are expected to own less than 20% of the new entity. The White House said a consortium of American investors, including Oracle, will hold a stake in the new TikTok.
Mediavision in the News
Miljardförluster för tv-branschen när pirattittandet ökar – Dagens Media
Norske ungdommer bruker mest tid på SoMe i Norden – KOM24
High AI use in the Nordic media industry – Broadband TV News
Sweden: SVoD subs at record levels – Advanced Television
Svenskar strömmar mest reklamvideo i Norden – Dagens Nyheter
Report: Ad-funded content now half of Swedes’ online viewing – Advanced Television
Spotifys nya plan kan förändra bokmarknaden – Svenska Dagbladet
Social video slår rekord – nu ökar pressen på de lokala aktörerna – Dagens Media
Report: Social video consumption soars in Nordics – Advanced Television
Spotifys popularitet kan tränga ut ljudbokstjänsterna – Svensk Bokhandel
Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch
Danish streaming market tops 5 million – Broadband TV News
Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje
