Netflix and Spotify enter cooperation over video podcasts

NEWSLETTER

15 October 2025

 

Welcome back to another edition of Mediavision’s newsletter. Here are the main topics in this week’s newsletter:

 

  • Netflix and Spotify enter cooperation over video podcasts
  • SF Studios launches classic movies YouTube channel
  • Podme launches audiobooks in Norway
  • The rights for the next Champions League cycle are now up for sale

 

PODCASTS

Netflix and Spotify enters partnership over video podcasts

 

Spotify is partnering with Netflix on video podcasts. Starting in early 2026, video podcasts about sports, culture, lifestyle, and true crime from Spotify Studios and The Ringer will become available on Netflix. Some of the titles launching include The Dave Chang Show, Recipe Club, The Bill Simmons Podcast, and Serial Killers.

 

“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”

 

“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, VP and Head of Podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”

 

Video podcasts will become available in the U.S. early next year, with more markets to follow. Looking ahead, Spotify plans to extend similar opportunities to a wider range of creators. The company states that the core principles of its podcasting model remain unchanged: creators retain control, benefit from multiple revenue streams, and are supported in building sustainable businesses.

 

Apple rebrands streaming service as Apple TV

 

Instagram’s Teen Accounts Will Restrict Content to PG-13

 

Netflix is letting users play games on their TV screens

 

Warner Bros Discovery reportedly rejects Paramount bid

 

 

STREAMING

SF Studios launches classic movies Youtube channel

 

Yesterday, SF Studios announced the launch of SF Studios Classics, a new YouTube channel dedicated to making the company’s extensive film archive accessible to a wide audience. The channel features film classics, offering a unique opportunity to rediscover some of the most iconic works from SF Studios.

 

At launch, a curated selection of titles will be available, with a new film released every week. The lineup includes some of the most acclaimed titles from SF Studios’ history as one of the leading film producers and distributors in the Nordics.

 

“With SF Studios Classics, we want to make our unique film heritage more accessible and alive for today’s audiences around the world. YouTube is a perfect platform to reach both devoted film enthusiasts and a new generation of viewers,” said Helena Hertz, Head of Licensing Sales & Rights at SF Studios.

 

“It is wonderful to see how the treasure trove of old Swedish films is preserved and highlighted in this way. More than four million Swedes watch YouTube on regular TVs, often together with family or friends. Without a doubt, this channel will help new generations discover Swedish film classics through YouTube,” said Michelle Kadir, Head of YouTube Northern Europe.

 

This partnership is among the first of its kind in the Nordics, making films available for free on YouTube. It represents one way to meet increasingly fragmented viewing behavior- a trend that Mediavision believes will continue to grow going forward.

 

Bonnier launches solution for political ads

 

Australia promotes social media ban in new ad campaign

 

NRK’s budget increases by almost NOK 270 million

 

Amedia and JFM plan to launch Danish +Alt subscription

AUDIO

Podme launches audiobooks in Norway

 

Yesterday, the Schibsted-owned podcast service Podme has now launched audiobooks in the Norwegian market. This follows the company’s earlier rollouts in Sweden and Finland this year. Norwegian listeners can now access both podcasts and audiobooks within the same subscription.

 

“We’ve seen great engagement from several of Norway’s largest publishing houses and are proud to offer a broad and varied selection of audiobooks from day one,” said Kristin Ward Heimdal, Head of Podme Norway.

 

As audiobooks are now included, Podme launches a new subscription plan, Premium Total, which starts at NOK 199 per month, extending Podme’s existing podcast offering. With Premium Total, subscribers gain unlimited access to both audiobooks and Podme’s podcast library, according to the company.

 

Heimdal also noted that collaboration with other Schibsted Group companies could create new opportunities. Podme, for example, is in dialogue with the Norwegian newspaper Aftenposten about projects aimed at increasing interest in literature and audiobooks.

SPORTS

The rights for the next Champions League cycle are now up for sale

 

On Monday, the sale began for the UEFA Champions League broadcasting rights from the 2027 season. The new deal is expected to be longer, more expensive, and potentially split between several streaming services. According to multiple media outlets, including BBC and The Times, UEFA plans to sell the rights for the 2027–2028 season in a new format.

 

A major change is that broadcasters will now be allowed to bid for Champions League rights across multiple countries at once. Until now, rights have been sold on a country-by-country basis. Another change is that one match per week may be sold separately to a different broadcaster—an approach already popular in several markets outside the Nordics. Additionally, rights may now be purchased for up to six years at a time instead of three. According to The Times, Netflix is preparing to bid for Champions League rights – specifically the package featuring one match per week.

 

“(UEFA wants to) create engagement with new audiences, especially in an ever-changing media and streaming landscape, as well as make the best use of digital platforms and bring the game closer to everyone,” said Aleksander Čeferin, UEFA President. “That’s how we’ll keep European football at the very top.”

 

Viaplay currently holds the Champions League rights in Denmark and Sweden, while MTV holds them in Finland and TV 2 in Norway. All these contracts expire in 2027. The league remains one of the most popular in the Nordics, with over three million individuals aged 15–74 expressing interest in watching via TV or online, according to Mediavision’s 2025 Sports Analysis.

Mediavision in the News

Miljardförluster för tv-branschen när pirattittandet ökar – Dagens Media

 

Norske ungdommer bruker mest tid på SoMe i Norden – KOM24

 

High AI use in the Nordic media industry – Broadband TV News

 

Sweden: SVoD subs at record levels – Advanced Television

 

Svenskar strömmar mest reklamvideo i Norden – Dagens Nyheter 

 

Report: Ad-funded content now half of Swedes’ online viewing – Advanced Television

 

Spotifys nya plan kan förändra bokmarknaden – Svenska Dagbladet

 

Social video slår rekord – nu ökar pressen på de lokala aktörerna – Dagens Media

 

Report: Social video consumption soars in Nordics – Advanced Television

 

Spotifys popularitet kan tränga ut ljudbokstjänsterna – Svensk Bokhandel

 

Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch

 

Danish streaming market tops 5 million – Broadband TV News

 

Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje