Read up on the full press release here, with commentary from Mediavision’s Senior Analyst Fredrik Liljeqvist.

Last Thursday, YouTube celebrated the 10-year anniversary of its YouTube Music app by introducing new features. These include playlists that combine users’ shared music tastes, similar to Spotify’s Blend. The app will also notify users about concerts, merchandise, and upcoming releases, and has partnered with Bandsintown to help fans discover live shows when watching videos on YouTube.

The updates bring YouTube Music closer to competitors like Spotify, while other new features, such as loyalty badges and comments on albums and playlists, will extend the social networking features of YouTube to the music service.

YouTube also shared new figures about its catalog, which now includes over 300 million tracks – ranging from studio recordings to live performances, remixes, and covers. Spotify, by comparison, has over 100 million tracks. In addition, YouTube Music now has over four billion user-generated playlists, with 1.8 billion available publicly.

Artists and fans will benefit from new engagement tools: listeners can earn badges like “First to Watch” or “Top Listener,” while artists can celebrate milestones when their music videos reach major view counts, from 100,000 to 1 billion.

Netflix’s first Swedish drama series, The New Force, will launch globally on Netflix on October 3rd. Set in 1950s Sweden and inspired by true events, the series follows Sweden’s first female police officers as they graduate and are assigned in the country’s most crime-ridden district in Stockholm. The production company behind the series is Art & Bob with Cecilia Forsberg Becker as producer.

On Monday, Prime Video unveiled first images of their debut scripted Danish series Snake Killer.

Snake Killer is inspired by real events and follows Copenhagen’s narcotics patrol which is considered the most notorious police unit in Danish history. Game of Thrones actor Pilou Asbæk stars as a charismatic officer, Brian, who is notorious for his extreme methods and often breaks the law to enforce it. When a young female informant is brutally murdered, a group of outlaw officers from Uropatruljen wages war against a criminal network.

The crime thriller is now in post-production and will be a four-episode series, co-produced with Nordisk Film. Snake Killer is set to premiere on Prime Video in early 2026.

Svenskar strömmar mest reklamvideo i Norden – Dagens Nyheter 

Report: Ad-funded content now half of Swedes’ online viewing – Advanced Television

Spotifys nya plan kan förändra bokmarknaden – Svenska Dagbladet

Social video slår rekord – nu ökar pressen på de lokala aktörerna – Dagens Media

Report: Social video consumption soars in Nordics – Advanced Television

Spotifys popularitet kan tränga ut ljudbokstjänsterna – Svensk Bokhandel

Abonnementer med reklamer buldrer frem på dansk streamingmarked – Mediawatch

Danish streaming market tops 5 million – Broadband TV News

Nordmenn kjøper flest strømme-abonnement i Norden – Kampanje

Mediavision reports a huge increase in piracy in the Nordics – Cineuropa

Stor ökning hos yngre – allt fler väljer digital tidning – Sveriges Radio